More Traffic Is NOT a Panacea | Lawyers Get Social
Many companies that provide websites for lawyers don?t understand the business of law and therefore propagate bad advice. ?For example, this post on Larry Bodine?s popular Law Marketing Blog from Ryan Nelson who works at Legal Web Experts. ?His first point is ?Generate Traffic by Any Means Necessary.? Here is how that can be wrong:
Your practice handles mostly corporate legal issues: you don?t want everyone who has a noisy neighbor or wants to incorporate their moneyless nonprofit to query you for legal services that pays very little.
You already have a strong referral based practice where you have to do little to manage incoming work: in this case, why would you want to flood your inbox with lots queries for legal matters that you have to sort through, answer and reject?
You handle defense-side employment matters: why would you want to see emails from terminated employees wanting to sue their former employer?
Yes, there are situations where lawyers with certain kinds of practice should follow Ryan?s advice but what non-legal SEO and website professionals don?t understand is that there isn?t one legal market there are many legal markets and understanding that reality is critical to properly serving attorney clients with Internet advice.
Source: http://lawyersgetsocial.com/2011/08/12/more-traffic-is-not-a-panacea/
carpe diem justin timberlake matilda fox sports ludo batista monsters inc